Gift Giver

Gift Research and Trends in Australia

By Lauren Christian - Feb 15th, 2023
Blog Feature Image - Gift Research and Trends in Australia

In 2022 we conducted some market research on giving and receiving gifts, gifting trends, the emotions behind gifting, and gifting pain points. We independently surveyed individuals within the Australian market, and we found the results very interesting.

We started off the research by gaining an understanding of how Australian gift-givers perceived their ability to give good gifts. Did they consider themselves natural gift whisperers?

When asked "do you consider yourself someone who is amazing at giving gifts? 66.3% of people answered, "nope, it's stressful getting it right"!

The image is a graph of 100 people with 66% highlighted in orange and the remainder in grey. Demonstrating that 66% of people do not consider themselves good at giving gifts.
66% of people do not consider themselves good at giving gifts (www.perfectgifting.com)

The Emotions Behind Gifting

There are a lot of emotions that come along with giving and receiving a gift. The APA produced an interesting article explaining "What happens in your brain when you give a gift?" which talks about the psychology of gifting.

The build-up to giving a gift can be filled with doubt for the gift giver. Often, they find themselves concerned about if they should get a gift and how much they should spend, worried that the gift will somehow give away a secret about the depth of the relationship, fear about if the person won't like the gift, and filled with uncertainty about if the person really wants or needs the gift.

The people receiving the gift have things a little easier with mostly excitement to open the gift, appreciation for the thoughtful gesture, happiness when unwrapping and using the gift, and sometimes (only sometimes) disappointment if the gift doesn't quite hit the mark.

When things go well, happiness reigns on all sides!

When we asked, "what does it mean to you when you give someone a gift that they really love?" we saw 16% of people include words relating to "happy" "happiness" and "makes me happy" in their answers.

What's more, 33.2% of respondents said the most important factor in giving a gift was the happiness of the receiver.

A man and woman sitting on a couch, the man has given the woman a gift, she has opened it and is smiling.
Gifting makes people happy!

The Biggest Pain Points to Gift Giving

We wanted to understand more about the pain points when it comes to giving and receiving the perfect gift. What makes giving a good gift challenging? And how can we overcome the pain points of giving a good gift to our loved ones?

We asked, "what is your biggest pain point when it comes to giving gifts" and the responses were broken down as follows:

  • 38% of people said their biggest pain point when gifting is not knowing what gift to get people
  • 25% of people said their biggest pain point when gifting is not having the time to shop/think about what to get people
  • 25% of people said their biggest pain point when gifting is that they don't want to spend too much on the gift
  • 12% of people said their biggest pain point when gifting is that they always forget important dates and occasions
A pie chart visualising the gifting pain points data shared in this blog
Chart on gifting pain points (www.perfectgifting.com)

Giving and Receiving Gifts by Distance

Many families and friends are separated by distance, exacerbated during high COVID periods. But there are still many people who give and receive gifts when there is distance involved.

Gifting with distance requires extra consideration and planning. You don't get to see the kids grow, their likes and dislikes change, understand what gifts they have already received, and be involved in conversations about things they want. You're often flying blind about what to get and many find it easier to resort to cash or a voucher.

We understand the pains of giving and receiving gifts in a long-distance relationship. If you need some help gifting with distance we've previously written up a blog sharing our top tips on how to manage gifting with distance.

We asked our respondents how often they were giving gifts when there was any form of distance involved.

76% of respondents said they regularly gift by distance!

The image is a graph of 100 people with 76% highlighted in orange and the remainder in grey. Demonstrating that 76% of people give gifts when there is distance involved.
76% of people regularly gift by distance (www.perfectgifting.com)

Final Thoughts

We want to create a world of ‘Perfect Gifters’!

We know that giving and receiving the perfect gift creates happiness. We know that many people are sending gifts long-distance. We know that the gifting process is full of emotion and the gift giver wants to feel confident about selecting the right gift.

Want to become a Perfect Gifter? Download the Perfect Gifting app now!

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